Motivation
Ur Principles of economic sociology:
Psychologists favor the term motivation to describe the wants, needs, and preferences that guide behavior. Without motivation, there would be few conflicts or problem in human life, especiallynot between people, because no one would care about anything. Then again, without motivation, hardly anything would get done. In fact, without motivation, the human race would not even reproduce itself. Motivation is votal for life to continue - Baumeister
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